You need the right price and this to be successful
I heard this from a buyer the other day.
“Been looking for a bit now, it seems like every house that I put an offer on gets turned down or the house goes under contract in a week’s time before I get the chance to see it. People say to keep your emotions out of the home purchasing process but this is a very big investment and it’s difficult to not feel hopeless. I’m slightly beginning to think that everyone here has hundreds of thousands in cash”
The home buying process is tough because of supply and demand. Record numbers of folks are looking to purchase a home right now. Interest rates are at all-time lows which just adds fuel to the fire.
And, we need about 20% more homes listed for sale to meet the current need.
Market forces and competition are beyond our control. To be successful, it’s imperative that you focus on the things you can manage in order to give yourself the best chance to be successful.
Availability, accurate information, and your negotiation strategy all play a part in a winning game-plan.
Here are three things we do differently to give you the best chance to come out on top.
1. Gretchen and I set aside time nearly every day to show homes. If you want to see one with us, you won’t have to wait long. If we have another appointment, we have partners who can step in on a moment's notice.
2. When you find the right home, then we are going to share all of the information and data with you. Unlike other agents, we don’t hold anything back. We will give you the details and photos on every comparable sale and listing within a mile. I’ll show you exactly which homes are the most similar to your top choice, their Pros/Cons, and how it affects the price.
We also give you our best recommendation. In other words, what we would do if we were in your shoes. But the final decision is all yours with no pressure from us.
3. Early negotiation is key. At this point, too many agents would write up the offer, submit it via email, and wait for a response. In my book, that’s a big mistake. That’s not negotiating, that’s like placing an order from a busy retailer and hoping it is still in stock.
Instead, I am going to discover everything I can about the seller. Find out what really motivates them. And craft my offer so that it appears to be the best way to achieve their goals.
It’s not always the highest price or the cash offer that wins. Small things like the ability to be flexible with the closing date, keeping the offer simple, and having a trusted buyer’s agent are a few examples that have put many a buyer across the goal line against stiff competition.
Next week, I’m going to dive deeper into negotiations and show you how to create a vision that drives their decision.