If curiosity killed the cat, what killed the customer?
I’m not a huge fan of Wal-Mart.
Just thinking about going there rubs me the wrong way. My biggest problems with the store are the random product placement, low inventory levels and the lack of people available to help.
You see, I am not one who likes to wander around a store “shopping.” I have to have a list, get the stuff on my list and head out the door in the least amount of time.
So when I try to shop at Wal-Mart, I can never find what I am looking for and it’s difficult to find someone that is helpful on the floor. I might wander around for a few minutes trying to find it and then I’m straight out the door to another store.
This patterned happened so frequently that I quit going there about 10 years ago.
It’s not the poor customer service that keeps me from going back. It’s the confusion. I’d prefer to go into a store where I know the aisle and shelf where I can usually find what I was looking for.
And I’m not the only one.
One of the main rules in sales and marketing is that a confused customer never buys. They simply walk away and seek out another source.
This rule is universal. It holds true in retail as wells as real estate.
That’s why we try to eliminate all confusion when we are marketing your home.
How do we do that?
First, it is imperative that you understand the buyer and know what they are thinking. If you can answer all of their questions during the marketing phase, it significantly reduces opportunities for confusion.
Most buyers find it’s easier for them to walk away then stare down a problem with a tight deadline.
So, we try to solve every potential problem up front and provide the information necessary to the buyer to eliminate surprises and the confusion that often comes with it.
If you have a unique home or one with challenges, let us know so we make recommendations that make you successful when selling your home.