How Marketing Your Home Like This Generates Massive Profits
Hey! Steve Jolly here with Benchmark Realty. Today on the Moving to Nash Show, we going to continue our series for homeowners. If you’re thinking about selling your home, then this is for you.
Today, I want to talk with you about marketing and how important it is to you when selling your home. Because it is a seller’s market, most people don’t value advertising your listing until they hear this.
The secret to getting the highest offer is through maximizing competition by getting as many buyers excited about your home as possible.
Now, you could take the approach of the average agent, put it in the MLS, cross your fingers and wait for results. You might even make a post on Instagram or Facebook to share the listing.
In this market, you’ll likely sell your home, but you’ll never know if you left money on the table.
Now, If there was a proven way to generate massive buyer interest, double the number of showings and produce bottom-line results at no extra cost to you, would you use it?
Here’s what we do for each of our listings that you won’t find from any other agent in Nashville.
First, we are going to create ads for your home on each of these platforms and pay to distribute them to the maximum number of people.
Now, these are not advertising our services. These ads feature your home and can be found on Google, Facebook, Instagram, Youtube, Email, and Zillow.
We are not just creating a post on Facebook and headed to the golf course. We are spending money to get your home directly in front of the 7,362 people in our database, and thousands of people online who are interested in buying a home in Nashville.
Yes, we can directly target those interested in buying a home just like yours.
When they show interest by clicking on the ad, we direct them to our website where we can follow up with them everywhere on the web to remind them of your home.
And here are the results from three homes we recently sold.
2025 Nolencrest Way
This ad was shown 17,553 times to a total of 9,123 people. So each person saw the ad about two times.
Of those 9,123 people, 852 were interested enough to click on the ad to view the details of the home. This resulted in 22 in-person showings when similar homes in the area averaged only 4 showings in that same time period.
The home was under contract within 2 days, sold over list price, and was the highest resale price in the neighborhood.
600 Vintage Green
This ad was shown 23,845 times to a total of 12,120 people. So each person saw the ad about two times.
Of those 12,120 people, 1,148 were interested enough to click on the ad to view the details of the home. This resulted in 15 in-person showings when similar homes in the area averaged only 7 showings in that same time period.
The home was under contract within 4 days, sold at list price, and was the highest sales price per square foot in the neighborhood.
This ad was shown 21,505 times to a total of 10,734 people. So each person saw the ad about two times.
Of those 10,734 people, 1,305 were interested enough to click on the ad to view the details of the home. This resulted in 8 in-person showings when similar homes in the area averaged only 3 showings in that same time period.
The home was under contract within 2 days, sold $30,000 over the list price.
And to note all three of these homes were priced at the very top of the market based on recent comps and expected appreciation.
If you want a copy of this report, or want to find out how to get results like this for your home, give us a call or text at 615.257.9996.
We would love to share this with you.
Next week on the Moving to Nash show, we will continue our series for home sellers and talk about the importance of pricing and how that can make or break your home sale
Peace & Love y’all