3 Keys to Effectively Marketing Your Nashville Home

Marketing your home can be a frustrating process.

If you are like me, you want to sell your home quickly at the best price. But, we have all seen homes that sell quickly and others that seem to hang around so long they get stale.

So, what makes some homes sell faster and for more money?

Some of it has to do with pre-marketing, like getting the home ready to sell and "bulls-eye" pricing. These items were addressed in reports that I sent you a few weeks ago.

For now, I want to focus on effective marketing. The right place, at the right time with the right message.

The Right Place

According to a recent study by the National Association of Realtors, 99% of all buyers find the home that they purchased in 4 places.

• Online
• Agent
• Signs
• Friends and Family

We have developed strategies to help you dominate in each of these four categories. Our experience shows that focusing on these four places leads to more showing appointments and offers on your home.

We also do not wait until your home is listed to start marketing. We will "prime the pump" to maximize the effectiveness from the moment we place a sign in your yard.

The Right Time

Being at the right place is only part of the battle.

When you are searching for something online, how often do you go beyond the first few pages? If you are like me, you typically do not go past the second page.

No one has time to dig through all of the 15,000+ homes for sale in Greater Nashville.

Your home has to be the "Cream that Rises to the Top" of the results to get noticed. We have developed tactics and strategies to make sure your home gets the attention it deserves. Some of these strategies include:

• Featuring your home on our site, which is on the first page of Google for 100's of keywords
• Enhancing your listing on Zillow and other major portals so your home gets more views
• Contacting our network of agents who most often represent buyers in your area
• Talking to our database of buyers who are actively looking in your neighborhood

The Right Message

Now that we are at the right place and time to sell your home, we must ensure the message energizes buyers into taking immediate action.

The first important message for buyers is the photos. Especially, the front photo of your home. Most buyers look at the front photo to decide if they want to dive deeper or move on to greener pastures.

Once the photos have the buyer interested, your message needs to address the buyer's main questions and encourage them to visit the home to answer the rest.

Remember, it only takes one missing key to derail the effectiveness of your marketing.

So, if you want to Sell Your Home Quickly at the Best Price

or learn more about our Premier Home Selling System

call Steve at 615.519.0983.

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